You are saying something with the colors you choose.
Color is an integral element of good design. With so much psychology and emotions attached to the hues you choose, it can be tricky to curate your color palette while designing. We know that specific hues can provoke different emotions, associations, and responses that affect how your brand is perceived. Put simply, color choices can make or break a design. In fact, research has shown that color can increase brand recognition, memory, engagement with a design piece, so when choosing a colour combination you want to make sure that you are saying something with the colors you choose.